PURL (Personalized URL) Campaigns utilize the power of variable data on the web by serving custom landing page content. Visitors are directed to visit a landing page personalized with their name, such as "BradSmith.api-m.com" through direct mail or email. Content on that page can be customized using database details specific to that guest, such as demographic specific images, customized text, and personalized survey questions.
PURL Campaign Flow
The diagram on this page illustrates a sample PURL Campaign Flow for a PURL marketing campaign. The PURL Campaign Flow is meant to illustrate the steps the involved in the campaign, and the 'touches' each customer receives. This powerful marketing strategy will allow the best experience for your customer to find out about you as well as improve your ROI on your marketing dollar.
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