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Financial Services Campaign

In this example, a financial services business was looking to target new clients. They used a purchased database with income, age, and presence of children. Smart Data in Action Each postcard is tailored to be relevant to each person in the database by changing out 2 variable images, 2 variable text boxes and an address block.

This campaign demo features:

  • Postcard
  • Social Media Links
 

Experience this campaign as one of the following targeted prospects:

A multi-generational family poses for a photo

DEFAULT PROSPECT

This experience is used when the viewer is unknown, such as someone coming from a link on Social Media.
60 to 70 year old couple smile while riding bicycles

TARGETED PROSPECT

  • NAME - George & Mary Hope
  • AGE - 60 to 70
  • INCOME - $150,000+
  • RESIDENT TYPE - Homeowner
  • PRESENCE OF CHILDREN - 0
Multi generalational family runs on a beach

TARGETED PROSPECT

  • NAME - Jack Black
  • AGE - 50 - 60
  • INCOME - $250,000+
  • RESIDENT TYPE - Homeowner
  • PRESENCE OF CHILDREN - 0
A young couple sits outside their home with a young child

TARGETED PROSPECT

  • NAME - John & Lori Doe
  • AGE - 25 -35
  • INCOME - $100,000+
  • RESIDENT TYPE - Homeowner
  • PRESENCE OF CHILDREN - 2 under 5
A grandfather plays chess with his grandson

TARGETED PROSPECT

  • NAME - Jennifer & Bill Style
  • AGE - 70+
  • INCOME - $125,000+
  • RESIDENT TYPE - Homeowner
  • PRESENCE OF CHILDREN - 0
Financial Services Demo